Search engine optimization is the process of making your web site irresistible to search engines. Search engines use algorithms to decide how relevant and important a page is, using factors like the pages content, URL, meta tages, site history, and inbound links. How well the page does determines how prominently it is featured in the search engine results when a browser searches for a given keyword. Pages that use these principles to do well when measured by search engines algorithms are called "SEO friendly." Most browsers do not look past the first page or two of results, so it is absolutely essential to your web sites success to get into the top ten or twenty results for the keywords most important to your site.
How do you use SEO to do that? First, you select the keywords to target. Ranking well for a general term like "coffee" is everyones dream, but almost impossible to do; you will probably find that the more specific the keywords, the easier it is to rank well. "Roasted coffee" is a better keyword, but "roasted coffee beans" is even more specific, and "roasted Blue Mountain coffee beans" is superb. When competition is too high, you may need to use an even longer keyword phrase, like "roasted Blue Mountain coffee beans mail order."
Once you have a list of keywords, retool each page to target one keyword apiece. The best practice is to put the keyword in the pages file name, title, and description meta tag. (Ignore the keyword meta tag, which was so heavily abused that it is now irrelevant to SEO.) The keyword should also appear in any anchor text on links pointing to the page, and should appear in the body of the page a certain number of times. The number of times a keyword should appear in the body is a delicate and tricky part of search engine optimization; to prevent abuse, search engines change their algorithms frequently, so one year the most SEO friendly percentage of keyword appearances is 10%, then the percentage drops to 6%, then to 4%. Read reliable SEO forums and keep up to date on the latest Seo developments to know how often to mention a keyword in each of your web pages.
When you have optimized the individual pages, take a look at your overall site design. Is the content of your site at the top of each HTML page, or do search engine spiders have to wade through unfriendly walls of code to find the body of the page? If the code is now at the top of the page, can you relocate it after the page body? Are there plain HTML links between pages, or do you have to hope the spiders know how to read Javascript or Flash links? Do you have a sitemap that spiders can read?
As you can see, making your site SEO friendly is not an abstruse, magical process. You only need to write content that your readers will enjoy reading, and add a few minor search engine optimization details intended for search engine spiders. Spend some time on good forums and read recent articles, and you will quickly acquire the knowledge you need to make your own web site search engine friendly. See more Lawyer website marketing ... Seo resellers ...